Buyers encouraged to verify cost of items

March 12, 2026

The Consumer Affairs Commission (CAC) is encouraging consumers and businesses to work together to resolve situations where the price charged at checkout differs from the price displayed on a product or shelf.

CEO of the Commission, Dolsie Allen, told JIS News that while price discrepancies can occasionally occur, consumers should first seek clarification from the retailer. She added that in many cases, the displayed price may be honoured, particularly where the difference is minor or the item has not yet been updated in the system.

"At the same time, consumers should also exercise fairness and good judgement, particularly where it is clear that a price may have been displayed in error," she said.

Allen noted also that honest mistakes can occur, especially in situations where prices are being updated or where an item has more than one price label attached. In those instances, she encouraged both parties to approach the matter reasonably and seek an amicable resolution.

She further advised consumers to keep documentation when making purchases if they believe an issue may arise.

"Taking a photograph of the displayed price or keeping a receipt can help clarify the matter if further discussion with the retailer is needed. If the issue cannot be resolved directly with the business, consumers may contact the Consumer Affairs Commission for guidance," she shared.

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